Which is now proving very helpful as the people I communicate with don’t have a lot of time, often have multiple things they are trying to achieve & don’t always have the resources required to do them all – so they are constantly making trades about how best to use it.
How not to become one of those trades when trying to generate initial interest…
- Work on the assumption that no one is going to read what you send them & if someone does then the moment they do, you have to be working hard to keep them engaged – it has got to be good from the start!
- Start with the end in sight – you might want to tell your story or establish your credibility but most of that can sit as an appendix / a link / a QR code for if someone really wants it as back up – get straight to the point!
- It can take as little as one-tenth of a second for someone to form an initial impression so make it a good one. Three helpful tips for creating an initial impact:
- Summarising the top 3-5 things you want your audience to take away
- Promote how working with you will transform what they do today
- Be crystal clear on what action you want them to take as a result of engaging with you
- Finally – People buy from people – so if you’re not in the room what about you will be? The arrival of AI has meant that much like CVs, covering letters & personal statements – slide decks & brochures have become quite homogenous. What will make yours the one that stands out & gets read?
Now I appreciate that I may well have failed in my own mission of ‘getting to the point’ but if that helps one of your potential future customers having to deploy a little less ‘Sherlock Holmes’ then it was worth the trade!
If you want to talk (succinctly) about how I could improve the quality of your communication & delivery then drop me a mail at rupert@strongerhumans.com
#strongerhumans #communications
